12pm - 1pm

How to Build Schedule Blocks

C. Doe

2016 Mobile Ad Summit
Wednesday
, 
October 
25
 at 
6:00pm
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David Doe

Designer - Redshoe

CEO Barkbook

R. Harrison

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

CEO Barkbook

Full Name

Company & Title

Description of person representing this event or brand. 

David Doe

Designer - Redshoe

R. Harrison

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

R. Harrison

CEO Barkbook

David Doe

Designer - Redshoe

David Doe

Designer - Redshoe

Speaker Name

Job Title

Company Name

Speaker Name

Job Title

Company Name

Speaker Name

Job Title

Company Name

Reimagining the Future of Work in the Enterprise
Tuesday
, 
May 
08
 at 
6:00pm
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Digital and physical are converging in today's CX landscape.

The world of work as we know it is in a state of flux - automation, robotics and other digital innovations are altering the fundamental nature of work. These developments bring the promise of higher productivity, safety, convenience and overall increased efficiencies, but also raise questions about the larger impact of technology on jobs, skills, recruiting and dozens of other workplace fundamentals. Workers are challenging the conventional ideas of work and driving companies to adapt how they’re identifying and recruiting talent. Understanding these shifts will help business leaders, employees and policy makers prepare as best they can for what the future holds.

 

Discussion topics include:

Trends driving the changing nature of work

How to identify and source the best talent in a competitive market

Using recruiting technology to market to and track candidates

Optimizing for a bias-free recruiting process

How robotics and automation affect daily work

A shift towards remote, flexible, part-time, freelancing, and consulting

Measuring employee happiness and productivity via people analytics

The impact of onboarding, training, and communicating on your employees

How to maintain company culture while scaling

 

Join us for our next B2B IT Forum on May 8, 2018 at the Royal Sonesta in Cambridge, MA, as we dive into the future of work in the enterprise.

 

Complimentary hors d'oeuvres and beverages will be served.


Guest Moderator

Colin Hynes

Partner, UX Strategy and Research - ZeroDegrees Inc

(Formerly RueLaLa, Staples, Fidelity)

Guest Moderator

Kelly O'Brien

technology reporter, Boston Business Journal

Guest Moderator

Kelly O'Brien

technology reporter, Boston Business Journal

 

Guest Moderator

R. Harrison

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!


Guest Moderator

K O'Brien

Designer - Redshoe

Panelists and Guest Moderator TBA...

Panelists

Brandon Carmack

Head of Executive Recruiting 

Pegasystems


Brandon's experience includes 3+ years as head of executive recruiting at Pegasystems and account manager at Randstad USA. 

Jack Coapman

Chief Strategy Officer

gr8 People


Prior to joining gr8 People as CSO, Jack spent 6+ years as VP of Marketing at ADP. 

Barbara Curran

VP, Global HR

Synthesio


Barbara is a senior business leader with over 25 years experience partnering with executive teams in emerging technology companies and large organizations.

Topic 1: Automation and Technology: Its Impact on Daily Work

Patrick Petitti

Co-founder and co-ceo

Catalant

Arthur Matuszewski

Head of Strategic Talent Sourcing

Wayfair

JULIA GEORGULES

SVP & DIRECTOR OF RESEARCH

JLL

Topic 2: Attracting and Recruiting the Best Talent

BRANDON CARMACK

HEAD OF EXECUTIVE RECRUITING

Pegasystems

JACK COAPMAN

CHIEF STRATEGY OFFICER

gr8 People

BARBARA CURRAN

VP GLOBAL HR

Synthesio

Topic 3: Scaling from 10 to 100+

SEAN QUIMBY

EVP of people and operations

Previously:

Invaluable

Zipcar

Equinox

BOB QUINN

CHIEF PEOPLE OFFICER

Cygilant

Previously:

Intralinks

Akamai

Panelists

Adrian Sosa

SVP Analytics, the Americas - Symphony EYC

Melanie Seaborn

SVP, Global Product Innovation - C SPACE

Gary Ambrosino

CEO - TimeTrade

Ben Carcio

CEO - Promoboxx

Priya Iyer

CEO - Vee24

Speaker Block #2

R. Harrison

CEO Barkbook

R. Harrison

CEO Barkbook

R. Harrison

CEO Barkbook

Speaker Block #3

R. Harrison

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

R. Harrison

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Panelists

Danny Klein

Senior Manager, New Business Incubation, VERIZON

Danny leads and manages all Verizon's AR/VR projects within its new business and innovation team. 

John Werner

VP of Strategic Partnerships, META

John strives to exceed expectations of what AR​ can be – and do – where AR becomes a healthy, vital extension of who we are and creates deeper understanding, freer expression, and optimal productivity. John was formerly with MIT Media Lab. TED speaker, Harvard Loeb Fellow, and Ironman.

Mike Festa

Director of Wayfair Next, WAYFAIR

Founder and Director of Wayfair Next to build shopping experiences for the future by using 3D rendering, AR and VR experiences. 

Michael Campbell

Executive VP, Vuforia Studio, PTC

Responsible for PTC's strategy to use IoT tech platform to acheive greater insight into smart, connected products.

Ross Finman

Co-founder and CEO, AR Spirit

Entrepreneur with over a decade of experience at the intersection of the digital and physical worlds through Augmented Reality and Robotics.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The B2B IT Forum will take place at the Royal Sonesta in downtown Cambridge at 40 Edwin H Land Blvd. Easily accessible by the Green Line, Uber/Lyft, and parking garage available.

Ascent Venture Partners

Ascent Venture Partners is an early stage B2B technology investor based in Boston. We typically invest $2 to 5 million. 


We have a firm-wide commitment to backing companies that have courageous ideas about how technology can transform business and create market-leading companies along the way. Our partners, funds and extensive network, are dedicated entirely to supporting companies in the B2B tech arena, and helping them innovate to their greatest potential.

The B2B IT Forum


The B2B IT Forum

 

The B2B IT Forum is a series of Boston events focused on emerging trends and companies in business IT. Hosted by Ascent Venture Partners, the B2B IT Forum is for innovators and entrepreneurs who seek a lively and well-informed discussion about the new frontier of enterprise technology. Each forum focuses on a specific area of enterprise IT, with panels and presentations from industry leaders and startups.

 

Past B2B IT Forums:

Secrets to a Successful Startup/Corporate Relationship

CX in the Age of Innovation: The Convergence of Digital and Physical

Next-Gen Enterprise Tech:
How AR & VR are Pushing New Boundaries

Machine Learning: How AI is Invading the Enterprise

The Paradigm of Security: Turning Cyber Threat into Opportunity 


 

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